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Overview Of Priority Bicycles

Jeff Balton

Priority Bicycles Review

Priority Bicycles is a small NYC-based company committed to making high-quality, low maintenance bicycles, and offering them with attractive price tags.

Priority makes different types of bicycles, mostly intended for commuting, fitness riding, and city riding. But they offer a few electric and kids’ models as well.

What’s common for all Priority bikes are carbon belt drivetrains and internal Pinion/Enviolo gearboxes. These bicycles have carbon belts instead of chains and no derailleurs, so they require very little maintenance to keep going strong for years.

Priority Bicycles principles

Priority achieves competitive prices and offers more value for money than the competition by having a direct-to-consumer business model with no intermediaries and no overhead costs.

The founder of Priority Bicycles, David Weiner, started the company aiming to make bicycles that are good-looking, cheap, not very technical, easy to maintain, comfortable, hard to steal, and easy to use.

Judging by Trustpilot reviews, it looks like his customers think he has succeeded:

Priority Bicycles reviews

That’s why we have decided to write this Priority Bikes review, tell you more about the most popular models, answer any questions you have, and help you choose the one that will suit your needs the best.

Let’s begin!

 

Priority Bicycles 600

Priority 600
MSRP $2,299
Type: All-Road Daily Commuter
Gears: 12 Speeds (600% gear range)
Colors: 
One color (Black)

Priority 600 is one of the most popular and one of the more expensive models coming off Priority’s production lines. They describe it as an “automotive-inspired, all-road model” which is easy to understand when you look at the lines and the colors.

Priority 600 is an excellent representative of what the bikes made by this company are all about — ultralight aluminum frame, simple and attractive design, carbon belt, Pinion gearbox, lots of accessories, and versatile intended use.

600% Gear Range!

Namely, the 600 comes with a 12-speed Pinion Gearbox, fully enclosed in the bottom bracket. It has a massive 600% gear range, that offers a similar ratio to a traditional 30-gear bike.

The gearbox is controlled by a simple rotary shifter and the power is transferred to the wheel with a durable and maintenance-free carbon belt.

Priority 600 is an all-road bike thanks to its WTB Horizon 650b tires. They’re tubeless-ready and 47mm wide, so they can tackle gravel and dirt, or stick to the tarmac.

Tektro’s dual-piston hydraulic disc brakes also extend the 600’s capabilities on and off paved roads, making it rideable in all weather conditions.

Moreover, an integrated front hub dynamo powers front and rear lights and has USB charging capabilities, so you can stay visible and keep all of your devices fully charged.

This is truly one of the most complete bicycles a daily commuter could ask for. It has the robustness of a do-it-all workhorse and an elegance that makes it stand out wherever it appears.

Get Directly From PriorityBicycles.com

 

Priority Continuum Onyx

PRIORITY CONTINUUM ONYX

MSRP $1,099
Type: Hybrid commuter
Gears: Enviolo Trekking CVT (380% gear range)
Colors: 
One color (Black)

If you’re on the lookout for an affordable and pain-free year-round commuter, I believe you have found it. Priority Continuum Onyx checks these three boxes with ease.

This is an aluminum commuter bicycle that can double as a sport-touring bike, or triple as a fitness bike. It has an unprecedented value for money reflected in the simplicity of the design, the quality of the parts, and the thoughtfulness that went into tiny details.

Ready for Day-Long Adventures

The Priority Continuum Onyx hybrid bicycle comes fully equipped for year-round riding out of the box. It’s powered by a carbon belt attached to the Enviolo CVT stepless gear hub that gives you a 380% gear range. That’s plenty to send you flying up most hills.

“Stepless” means that there are no gears in the traditional sense. Instead, you adjust the tension using the Enviolo CVT Shifter to find the perfect pedaling resistance. It’s ridiculously simple.

Continuum Onyx boasts a pair of Tektro hydraulic disc brakes with 160mm rotors that stop on a dime and add to the maintenance-free idea.

The WTB Slick tires are 32 mm wide and feature puncture resistance and reflective sidewalls. Your visibility will also be improved by front and rear lights powered by a front hub dynamo.

All of this makes Priority Continuum Onyx one of the best all-condition and all-terrain commuters money can buy right now.

Get Directly From PriorityBicycles.com

 

Priority Turi

PRIORITY TURI

MSRP $899
Type: City bike
Gears: Enviolo City CVT (310% gear range)
Colors: 
One color (Blue)

Some people don’t want much from their bikes, and that’s perfectly fine. If you’re one of those riders and you need a bike for casual city rides, weekend leisure rides, and light commutes, Priority Turi might spark your interest.

This is the definition of a low-maintenance, fuss-free bike that you can ride all day long, store it overnight, and then do the same thing the following day with no hassle in-between.

The Ultimate Comfort/Cruiser Bicycle

At the heart of Priority Turi lies a lightweight aluminum frame designed in a step-through manner. It allows for easy access and is suitable for both men and women commuters and casual riders.

The seat is made from vegan-friendly faux leather which is weather-resistant and very comfortable. You can spend hours riding without having to wear special cycling underwear to avoid having a sore bum the next day.

Turi’s best feature is the Enviolo City internal rear gear hub coupled with a rust-free and maintenance-free carbon belt that offers a 310% gear range.

Enviolo City is a stepless gear hub, so all you need to do is adjust the resistance using a simple grip shifter.

This bike also comes with a set of front and rear fenders that protect the rider from mud, water, and other gunk.

Tektro’s hydraulic disc brakes are super-strong and wide sleek tires provide good grip and comfort on unpredictable city streets.

Buy Priority Turi if you want a daily companion that will take you from point A to point B every single time and not ask for anything in return.

Get Directly From PriorityBicycles.com

 

Brilliant L TrainBRILLIANT L TRAIN

MSRP $650
Type: City Commuter
Gears: 7 gears
Colors: 
Two colors (Subway Grey & Hudson Blue)

Brilliant L Train is the brainchild of Dave Wilson, the founder of Priority Bicycles. It came as a result of collaboration with Priority’s sister company called Brilliant.

This lightweight chromoly commuter got its name from NYC’s famous cross-town train that connects two parts of the city. That’s exactly what the L Train bike will do as well — get you across the city in the shortest amount of time.

7-Speed Urban Commuter

Same to all other Priority’s bicycles, Brilliant L Train uses a carbon belt instead of a chain. It’s a rust and maintenance-free solution that lasts for years and thousands of miles.

The carbon belt is attached to Shimano’s 7-speed internal hub that offers enough gears to navigate busy traffic, speed through a green light, or pedal up a moderately steep hill.

Brilliant L Train stops by using a pair of powerful and dependable V-brakes which might not brake as well in rainy weather. The out-of-box model does not have fenders, but you can easily attach them, along with numerous other accessories thanks to a plentitude of eyelets.

Brilliant L Train comes with a durable carbon belt that the average rider will probably never have to replace. Priority bikes return the investment over time.

Last but not least, this bike rolls on 32 mm puncture-resistant tires, which is an important feature when you’re tackling city streets full of broken glass, metal, and other sharp objects that could cause a flat.

If you want an attractive-looking and a simple to ride bike with 7 internal gears, faux leather seat, and two eye-catching colors, Brilliant L Train will not disappoint you.

Get Directly From PriorityBicycles.com

 

Classic Plus Gotham

CLASSIC PLUS - GOTHAM EDITIONMSRP $549
Type: Hybrid
Gears: 3 Speeds
Colors: 
All-black Gotham design

If style matters to you as much as the quality of the ride, then you need a bike that looks good and rides even better. Priority Classic Plus – Gotham Edition is the right candidate to fill that role.

This versatile hybrid is feature-packed and painted in a Gotham all-black color. If Batman rode a bicycle, there’s a good chance he’d choose this one.

A Simple and Classic City Hybrid

Classic Plus Gotham is an aluminum hybrid bike that’s unique in many ways, but similar to other Priority bicycles in all the right ways.

It’s made with an ultralight aluminum frame and fork and fitted with commuter-style flat bars. The entire bike weighs just 26 lbs., which is pretty impressive considering how sturdy and bulky it looks.

Priority Classic Plus – Gotham is one of the most beautiful hybrid commuter bikes you can ride for less than $600. The value for money is hard to believe.

A Shimano Nexus internally geared rear hub will give you a choice of three speeds, which is enough for your commute to work and home or a laid-back weekend ride along the coast.

Priority Classic Plus comes with a few additional pleasant surprises. A kickstand, air pump, water bottle cage, and puncture-resistant tires are included in the original package.

Best of all, it’s available in a step-through version as well, so it’s suitable for stylish men and women alike!

Get Directly From PriorityBicycles.com

 

Priority Classic Plus

PRIORITY CLASSIC PLUS

MSRP $499
Type: City
Gears: 3 speeds
Colors:
Four colors

Retro-looking bicycles are slowly but surely rising in popularity and Priority is jumping on the bandwagon with the Classic Plus model. This is a simple and straightforward city bicycle with a comfortable saddle, swept-back handlebars, and a breathtaking design.

Anyone who pays a lot of attention to style and appearance will appreciate the designers’ work on Priority Classic Plus. You can ride it to work in a suit and a tie or pedal casually around the town and get wherever you need to be quickly.

Carbon Belt – Coaster Brake Combo

Priority Classic Plus is a 3-speed city bike with the famous carbon belt that requires no maintenance and no grease. If your pants get tangled in the belt on your way to work, nobody will know afterward!

The interesting thing about this bike is that it also features a coaster/foot brake, which is not often seen on bicycles with carbon belts. Some riders prefer this old-school feel, but a front rim brake is available as well for 100% safe braking.

The tires on the Classic Plus bike are reasonably wide, so they’ll provide plenty of grip on smooth city streets. They’re pretty sleek, though, which means they won’t slow you down.

You can get Classic Plus in a diamond frame version and a step-through version. The former is available in three colors and the latter in four.

All that’s left is to choose your favorite paint job and start biking around. 

Get Directly From PriorityBicycles.com

 

Priority Coast

PRIORITY COAST

MSRP $499
Type: Cruiser
Gears: Single-Speed or 3-Speed
Colors:
Four colors

Do you live somewhere where it is sunny and warm? Does your usual pastime include the ocean and the beach? Then you need a beach cruiser bicycle to fit that image. Priority Coast is the perfect bike to ride around salty water and sandy beaches thanks to no-rust and no-grease parts.

This is a comfortable aluminum cruiser that puts you in an upright riding position and helps you ride for hours. It’s available as a single-speed with a coaster brake or as a 3-speed bike.

The Perfect Bike for the Summer

At the center of the Priority Coast cruiser bike lies a grease and rust-free carbon drive belt that actuates the single-speed or 3-speed drivetrain. 

This bicycle is ready for all types of weather as it comes with a set of color-matched stainless steel or composite fenders. All the bearings on the bike are sealed, which makes them more resilient to the wet coastal air.

At $500, this bike is a great deal as it combines the three most important characteristics of high-quality cruisers — comfort, great looks, and rustproof durability.

The grips and the seat are also made to be weather-resistant, made from wood grain or vegan leather. The same can be said for spokes which are made from rustproof stainless steel.

Priority Coast is made to be as stylish and as comfortable and practical as possible. That’s why it’s equipped with a double kickstand and puncture-resistant tires that will make your life a lot simpler.

 

Get Directly From PriorityBicycles.com

 

Priority Embark E-bike

PRIORITY EMBARK E-BIKE

MSRP $3,999
Type: Hybrid E-bike
Gears: Enviolo Trekking Group (380% gear ratio)
Colors: 
Two colors (White or Charcoal)

Have you been struggling to get up those local hills without ending out of breath? Are you sick and tired of arriving to work drenched in sweat and completely beat up? If that’s the case, you should get an e-bike. Priority Embark is one of the best out there.

This hybrid e-bike consists of a modern-looking ultralightweight aluminum frame and super-wide trekking tires that can get you over paved and unpaved terrain.

High-Quality Bosch Electric Parts

The essence of any electric bike is the motor and battery. Priority Embark is equipped with a Bosch Active Line Plus motor and a Bosch Powerpack battery.

The motor develops up to 50 Nm of torque, so it’s able to develop speeds of up to 15 mph (25 kph). The battery has a 400Wh and provides an average range of 41 miles (66 km). That’s more than enough for a few days or a few weeks of riding for most people out there between two charges.

Priority Embark is a versatile electric bicycle that will help you out when you need help the most. It’s price is steep, but it’s more than justified by quality Bosch electric components.

In addition to that, Embark is outfitted with an Enviolo Trekking stepless gearbox with a 380% gear range. If you run out of power, you can still pedal easily.

The WTB ST TCS 650b rims are tubeless-ready and the WTB Horizon tires are 47 mm in diameter, which is pretty massive.

Other pleasant surprises include front and rear lights, fenders, a carbon belt (duh!), a kickstand, three sizes, and a 45 lbs. total weight!

Get Directly From PriorityBicycles.com

 


KIDS


 

Priority Start 16″

PRIORITY START 16"

MSRP $319
Type: Kids’ Pedal Bike
Gears: Single-speed
Colors: 
Four colors

Who needs a bike with a carbon belt, perhaps the most? Well, kids! One of the things that are inevitable when children start riding pedal bikes is getting their legs, pants, shoes, or socks smeared with chain grease. That’s not possible with Priority Start 16.

In addition to the grease-free and maintenance-free carbon drive belt, Priority Start 16 has a freewheel construction. That means children can freely turn the pedals backward.

Priority Start 16 is an affordable bike suitable for 3-7-year-old children who have mastered balance and are ready to start pedaling on a real big kid bike. 

Braking is accomplished with front and rear rim brakes, activated with short-reach brake levers that are easy to use by kids.

Priority Start 16 is also characterized by a pretty low standover clearance that makes getting on and off quick and easy. The air tires are wide and treaded, so grip should not be a problem on any type of terrain.

All in all, if you feel that your child is ready to graduate from a balance bike to their first tiny pedal bike, Priority Start 16 is a durable and quality contender.

Get Directly From PriorityBicycles.com

 

Priority Start 20″PRIORITY START 20"

MSRP $369
Type: Kids’ Hybrid
Gears: 3 Speeds
Colors: 
Four Colors

The evolution of kids’ bike riding usually looks something like this: balance bike > first tiny pedal bike > proper geared bike to practice skills. If your little rider has mastered the second stage, it means they’re ready for Priority Start 20″.

Priority Start 20 is fitted with multi-terrain tires that can successfully navigate tarmac, dirt, grass, gravel, and any other surface. The 3-speed internal gear hub provides a good ratio for hitting moderate hills without getting too tired. The grip shifter is easy to use as well.

Priority Start 20 is designed for children between 6 and 11 years. It’s intended to teach them the basics about pedaling, steering, braking, and shifting gears. Most importantly, it’s designed for fun.

The carbon drive belt is a standard piece of equipment on Priority bikes, along with a kickstand mounted on a lightweight aluminum frame.

Most importantly, Priority Start 20 looks really good, so kids will enjoy riding it. It’s available in four joyful colors — charcoal, red, blue, and ultraviolet purple.

Get Directly From PriorityBicycles.com

 

Priority Start 24″

PRIORITY START 24"

MSRP $399
Type: Kids’ Bike
Gears: 3 Speeds
Colors: 
Three colors

The Priority Start 24 is a bike that’s simple to ride for kids and even simpler to maintain for parents — it’s a win-win. It’s built around a low-step aluminum frame that’s easy to mount and dismount and doesn’t weigh much. Plus, the bike is available in three fun colors that will fit any child’s interest.

What’s good about Start 24 is that it has gears, but they’re not complicated to use. The internally geared rear hub provides three gears that are changed with a simple gear shifter — much simpler than operating a traditional 7 or 8-speed drivetrain.

Priority Start 24 is an excellent choice for kids who love cruising around the neighborhood with their friends, riding around the park, or riding to school and back.

The Gates belt drive requires no lubrication or cleaning, which will make most parents happy. You can clean the bike with water and soap from time to time, though.

Parents will also be happy with the adjustable angle stem that allows the bike to grow with the child. Therefore, you’ll be able to postpone another bike purchase.

Finally, the wide, multi-surface tires and dual hand brakes extend the capabilities of Priority Start 24 and make it the perfect choice for all-terrain childhood adventures.

Get Directly From PriorityBicycles.com

 

 


Rust and Maintenance-Free Carbon Drive Belt

All Priority bicycles, no matter the price or the type, come with a carbon drive belt instead of a traditional chain. Carbon belts require no lubrication and no cleaning and can last for thousands of miles — longer than a standard chain.

Therefore, carbon drive belts are considered to be the ultimate solution for maintenance-free bicycles. They’re also completely rust-free and offer excellent power transfer from your legs to the drivetrain.

Gearbox & Carbon Belt On Priority bikes

Gates carbon belt & hidden gearbox

Weather-Protected Internal Gearbox

All geared Priority bicycles are fitted with Pinion, Enviolo, or Shimano fully-sealed internal gearboxes. Pinion and Enviolo are found on more expensive models and offer a gear ratio between 300% and 600%.

Moreover, Enviolo uses stepless technology, which makes changing “gears” as easy as changing the volume on a radio.

On the other hand, Shimano’s 3-speed internally geared rear hub is found on cheaper Priority bicycles and offers enough gears for casual city riding.

What all of these systems have in common is that they are completely sealed and protected from the elements, so they require zero maintenance. You can ride and forget about them.

 

Attractive Urban Design

Priority bicycles are designed in New York City, which is reflected in the design. Most models are urban bicycles intended for city riding, so they look modern and elegant.

The paint jobs are clean and simple and the lines of the frames are smooth and add to the retro-model look. 

Priority is also known for paying a lot of attention to detail, which can be seen in the grips and the saddle, which are usually made from vegan leather and provide a nice contrast.

Redlectors & lights are crucial!

Multi-Functional Components

Priority Bicycles come in different sizes, types, and shapes. They’re also equipped with different components that allow riders to use these bicycles for various types of riding.

Most Priority models come with wide multi-purpose tires, lights, fenders, a kickstand, a water bottle cage, and so on. The combination of some or all of these components make it possible to ride these bikes on paved and unpaved roads, in the sun and in the rain, during the day or during the night.

Basically, whenever you need a reliable ride!

 

Direct-to-Consumer Business Model

Priority Bicycles employs a direct-to-consumer business model. That means that they produce bikes and sell them to customers directly. This way, the company has lower overhead costs, which allows them to offer their bikes at more competitive prices.

Direct To Consumer Model

Most companies design and produce bikes, sell them to sports stores or distributors who then increase the price before they sell it to the end-customer.

 


Assembly Options

When ordering a bicycle from Priority, you can choose two assembly options:

  1. At a Home Assembly
    Your Priority bicycle is shipped to your home, 95% assembled. Usually, all you need to do when it arrives is to attach the front wheel, the handlebar, the pedals, and any remaining accessories. If you’re not experienced, you can take the bike to a LBS for assembly, or you can watch Priority’s instructional assembly videos for some guidance.
  2. Velofix Home Delivery
    Priority partners with Velofix, which is North America’s largest mobile bike fleet.
    If you choose this assembly option, Velofix will deliver your bike to your front door, completely assembled by a certified technician, and ready to ride. This service also includes professional size fitting and new bike orientation.

 

Shipping

Priority bicycles are shipped from a warehouse located in Pennsylvania. All orders received by 12:00 EST are shipped on the same business day if the bike is in stock.

The average shipping time within North America is between 1 and 5 business days. Standard shipping costs $30, whereas Velofix service costs $100.

Priority bicycles can also be back-ordered, in which case a shipping estimate date is given on checkout.

 

Returns and Warranty

Finger up

Keep in mind: returns: 30 days & five-year warranty

Priority Bicycles obviously stand behind their products. They will accept all non-final-sale returns within 30 days of purchase, assuming the bicycle is returned in like-new condition, and give you a full refund.

If you don’t like your Priority bicycle for whatever reason, you can return it no questions asked. You will be responsible for shipping and assembly fees only.

Bicycles marked as final sale carry a full warranty, but are not eligible for returns.

When it comes to warranty, Priority Bicycles provides all of its frames and forks with a five-year warranty against workmanship and material defects. This does not include the components and is void in case of improper handling or normal wear and tear.

 

F.A.Q.F.A.Q

  • Where are Priority Bikes made?

Priority bikes are designed in New York City but are manufactured in China. They are shipped from a warehouse in Pennsylvania.

  • Are Priority bikes any good?

Yes, Priority Bicycles are high-quality bikes made with durable materials and fitted with quality components. They’re intended for beginner and experienced riders and should last for years and thousands of miles. There are no cheaply made components on Priority bikes.

  • Where to buy Priority bikes?

Priority bicycles can be bought directly on Priority’s official website. They are not sold by third-party retailers due to Priority’s direct-to-consumer business model.

  • How to choose the right size Priority bike?

Most Priority bicycles are available in several sizes that are represented through charts on the company’s official website. To choose the right size, you should measure your height and inseam length and compare it to the information provided by the chart.

Priority bike sizes

  • How do Priority belt drive bikes work?

Priority belt drive bikes are chainless bicycles that use a carbon belt drive instead of a traditional chain. It transmits the power from the pedals to the wheel in the same manner as a traditional chain but does not require cleaning and lubrication.

 

Final Thoughts

Suggested By Bicycle GuiderPriority bicycles fill an important gap in the market. They are aimed towards urban commuters who want to ride every day but cannot be bothered (and/or are not interested in) with learning about bicycle maintenance.

We like Priority bikes because they solve a lot of problems but don’t offer those solutions at unreasonably high prices. They’ve been praised by Gizmodo and even Forbes for making life simpler and getting more people to ride a bike.

If you are a casual rider or a commuter and you’re looking for a reasonably-priced bicycle to ride for years and thousands of miles with minimal upkeep effort and costs, one of the Priority models will do the job.

Visit PriorityBicycles.com

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